The Problem
The user works in graphic design. While critiquing a design in a mobile app, their phone abruptly turns off. When they restart the phone, they reopen the app.
The Solution
I needed to write a message that the user will read upon reopening the app. I started with the basics. What do the users need to know?
Their work was saved
They can return to the doc
They can safely go somewhere else
What steps (if any) do they need to take to recover their content?
What if they can’t recover the content?
The Constraints
Headline: 40 Characters Max
Body: 140 Characters Max
Button(s): 20 Characters Max
First Draft Issues
As usual, the first version was too verbose.
The Solution
I used the “Jobs to be Done” Method to narrow the focus on tasks. This was a stressful moment and simplicity was key.
When the app crashes…
